At SuperControl, we’re always looking to help our clients maximise their property’s potential. That’s why we’ve teamed up with our partner Coolstays, who have over a decade of experience showcasing the most unique and exceptional places to stay. Here, they share their top five tips to help your self-catering property stand out from the crowd and become a guest favourite.
1. Capture Attention with Professional Imagery
Want to attract more guests and boost traffic to your website, listing, or social media? Start with stunning, professional high-resolution images. In today’s visually-driven world, captivating aerial shots, engaging walkthroughs, or videos that highlight your property’s unique selling points (USPs) are more important than ever. Great visuals can turn browsers into bookers.
2. Embrace Distinctive Design and Style
Guests are drawn to unique and memorable properties. Whether your style is contemporary, Scandi, minimalist, cottagecore, traditional, or shabby chic, make sure your property has a distinct personality, both inside and out. Stand out from the crowd by creating an eye-catching design that aligns with your property’s type. Incorporate locally sourced products, artwork, or a consistent theme that brings your property to life.
3. Innovate with New Features
Keep your property fresh and exciting by adding new features. Today’s travellers are looking for more than just a place to stay—they want an experience. Hot tubs, outdoor baths, saunas, or e-bikes can elevate your property’s appeal. Extras like welcome hampers, yoga sessions, guided walks, or personalised local recommendations can also make a big impact. And don’t forget, more and more guests want to bring their furry friends. If your property isn’t dog-friendly yet but could be, consider opening your doors to canine companions.
4. Tell Your Property’s Story
People love a good story—so tell them yours! Share the history behind your property, whether it’s an old building lovingly restored, a space reimagined with a new purpose, or part of a rewilding project. Make sure your website is clear about the essentials too: where exactly your property is located, and how many bedrooms and bathrooms it has. Clarity is key!
5. Highlight Your Unique Selling Points
Your property has unique features—make sure they stand out! Are you nestled in an Area of Outstanding Natural Beauty (AONB)? Do you boast incredible green credentials, proximity to the beach, stunning views, or a short walk to a fantastic pub? Remember, you only have a few seconds to grab attention, so be clear and concise about why guests should choose your property over others.
Discover Coolstays
Coolstays offers a unique opportunity to showcase your property to over 4 million visitors looking for exceptional holiday stays. With effective marketing campaigns reaching 350K+ email subscribers and a fast-growing social media audience of 675K+, your property will be seen by a highly engaged audience. Learn more about listing with Coolstays.
